Media or Method?

This past week we had a great debate on media or method. Clark doesn't believe that media has any influence on learning. While I agree that the correct method must be chosen and then delivered with the proper medium, (whether it be instructor, video, or audio, etc.) I think Clark needs to at least admit that media does influence learning. I think the proper media can enhance, make easier, make more meaningful, make more memorable or otherwise influence learning. Maybe media doesn't carry with it its own learning theory, but it does have an impact on learning. Can't you give Kozma at least that? I think of the napkin folding exercise that we did in class. We all learned to make a paper flower but those of us with video instruction did so faster than those with text only. While reading the articles about this, I sometimes got the feeling that those two just wanted to argue and be right! Technology exists and it's pretty cool. Used properly, by pairing it with a great method, learning does occur.