Are you attracted to warm or cool?

In getting ready for our group's presentation I learned a lot about visuals that I didn't know before. The same design principles that exist for Instructional Design exist for art, advertising, web page design, poster boards, written documents, etc. I had a great time going through my pantry finding all the different items that use complementary colors on the front of the box. Both Golden Graham and Cheerios use purple and yellow as their main colors. They are direct opposites on the color wheel! Yellow is the main color because it exudes excitement! Buy me. I remember years ago I bought some baby bath for my colicky baby. I chose the Johnson's brand in the lavender bottle because it claimed to soothe fussy babies and better prepare them for bedtime. My baby was still fussy but I was sucked in by those cool, calming colors on the packaging!